Tata to set-up Virtual Reality based showrooms in India


Technology and Tata Motors are creating perfect synchronization between each other. The comeback by the Indian industry giant has a big role of technology in itself. Taking things to the next level, Tata Motors recently announced that they would set up Virtual Reality based showrooms across the country. Not just that, first of these could appear as soon as the second half of 2017.


They wish to deliver 5D experience to the customers where they could actually feel the technology and features being offered by Tata products. This would eliminate the need for many other services that are manually handled in conventional showrooms. We live in the age of technology and products like Tata Hexa as well as the Tiago deserve every bit of effort from the company’s side.


Augmented reality can end the need of physical test drives, creating a virtual environment where the customer can actually feel the car and enjoy every feature within a more secure environment. The showrooms could be self operated with least management through humans. The new technology can help bring more footfalls into the Tata showrooms, which is believed as ‘half battle won’ by the executives at Tata Motors.


They believe that customers will definitely like their idea and products like Hexa, which will soon be seen on the Indian roads, will get a wider market than ever. According to Maxabout, the all-new Hexa is powered by 2179cc, Varicor 400 diesel engine, producing 156 PS of max power and 400 Nm of torque. The product carries premium components when it comes to the interior while even brings some first in class features to the segment. Hexa’s price will be revealed on 18 January 2017.